Peak NRR of 178% in FY-2022. Latest is 126% - that's -52pp from peak.
Snowflake is above the AI Infrastructure Public median by +0pp (cell median: 126%)
Snowflake (SNOW) is a ai infrastructure company at the public stage. As of its most recent disclosure (FY2027-Q1), Snowflake reported a Net Revenue Retention rate of 126% - a strong result for B2B SaaS at this segment.
Snowflake's NRR peaked at 178% in FY-2022, 52pp above today's level. Over the past three years, the metric has contracted by 34pp.
Within its peer set (ai infrastructure companies at public stage in the $500k+ acv band), Snowflake's NRR is roughly in line with the cell median of 126%. Compare against the full peer cell aggregate for distribution and top performers.
Contract shape and forward-booked revenue.
Logo flow per period (count-side complement to dollar-based NRR).
Revenue, ARR, and team-size denominators for the productivity ratios.
Support tiers: Standard · Premier
CS team segments: Specialist teams · Colleges (specialization constructs)
CSM model: account-named
Education programs: Colleges
Top customer exec: William F. Scannell - President & Chief Customer Officer of Dell Technologies (since 2025)
Named CS initiatives across recent disclosures (newest first).
A network where Snowflake customers, partners, developers, data providers, and data consumers can break down data silos.
"To realize this vision, we deliver the AI Data Cloud, a network where Snowflake customers, partners, developers..."
Unified conversational interface bringing AI directly to users with enterprise guardrails.
"This past fiscal year, we introduced Snowflake Intelligence, bringing the power of AI directly to every user"
A network where customers can access or acquire third-party data sets, data applications, and other data products.
"The AI Data Cloud includes access to the Snowflake Marketplace, through which customers can access or acquire third-party data sets"
AI feature family showing significant adoption for text analytics and data democratization.
"Our AI feature family, Snowflake Cortex, is showing significant adoption."
Support for open data formats to allow Snowflake to run against data in cloud storage.
"we have seen minimal headwinds from customers moving to Iceberg."
AI-powered products acting as an agentic control plane for business users and builders.
"Snowflake Intelligence and Cortex Code are seeing the fastest adoption of any new products in our history"
Extending agentic control plane to everyday applications like email, Slack, and Jira.
"With Natoma, users can do things like send emails, summarize Slack conversations... without ever leaving Snowflake"
AI-powered coding agent to accelerate the data lifecycle and application development.
"With the general availability of Cortex Code, we extended that to builders, accelerating the entire data lifecycle."
Challenges acknowledged by management. Useful peer signals - your team is probably not alone.
Threat actor accessed customer accounts due to failure to implement MFA.
"in May 2024, we became aware that a cybersecurity threat actor had accessed a number of our customers' Snowflake accounts"
Systems lack shared context, consistent governance, and coordinated oversight.
"Many systems lack shared context, consistent governance, and coordinated oversight, limiting their effectiveness"
Customers rationalizing budgets and optimizing consumption in response to macroeconomic uncertainty.
"macroeconomic conditions have caused... customers to rationalize budgets, prioritize cash flow management"
Class action lawsuits following threat actors accessing customer accounts and exfiltrating data.
"alleging that the Company failed to take reasonable measures to secure systems that contained consumer data"
Potential loss of storage revenue as customers move to open formats like Iceberg.
"offset the potential loss of storage revenue... from customers moving to Iceberg."
Q4 typically experiences seasonality due to the high number of holidays.
"Q4 has the most number of holidays in it, and there is some seasonality that we experienced."
Curated quotes about customer outcomes, retention, renewals.
"Our focus on our customers has never been stronger. We continue to hear how easy and cost-effective our platform is."
"We've done a really good job this year... getting much better at working with customers to identify new workloads."
"Snowflake is obsessed with creating product cohesion to make it easier and easier for our customers to innovate faster."
"Our focus on new customer acquisitions is yielding positive results. We added 451 net new customers in Q1."
"We put simplicity at the center of not just our product design, but our entire customer experience."
"We really want it to be a discussion about not what is the cost of Snowflake, but what is the value you're getting."
Side-by-side NRR, customer cohorts, commercial structure, and CS motion.
Snowflake appears on 4 of our retention leaderboards.
Free to embed on your blog or board deck. Includes a small backlink to cust.co.
Or grab the data: JSON API →
| Period | NRR | GRR | Source type | Filing |
|---|---|---|---|---|
| FY2027-Q1 | 126% | - | earnings-call-transcript | source ↗ |
| FY2026-Q4 | 125% | - | 10-K | source ↗ |
| FY-2026 | 125% | - | 10-K | source ↗ |
| FY2026-Q3 | 125% | - | 10-Q-mdna | source ↗ |
| FY2026-Q2 | 125% | - | 10-Q-mdna | source ↗ |
| FY2026-Q1 | 124% | - | 10-Q-mdna | source ↗ |
| FY-2025 | 126% | - | 10-K | source ↗ |
| FY2025-Q4 | 126% | - | 10-Q-mdna | source ↗ |
| FY2025-Q3 | 127% | - | 10-Q-mdna | source ↗ |
| FY2025-Q2 | 128% | - | 10-Q-mdna | source ↗ |
| FY2025-Q1 | 129% | - | 10-Q-mdna | source ↗ |
| FY2023-Q4 | 158% | - | earnings-press-release | source ↗ |
| FY2023-Q2 | 171% | - | 10-Q-mdna | source ↗ |
| FY2023-Q1 | 174% | - | 10-Q-mdna | source ↗ |
| FY-2022 | 178% | - | 10-K | source ↗ |
| FY2022-Q4 | 177% | - | 10-Q-mdna | source ↗ |
| FY2022-Q3 | 173% | - | 10-Q-mdna | source ↗ |
| FY2022-Q2 | 169% | - | 10-Q-mdna | source ↗ |
| FY2022-Q1 | 168% | - | 10-Q-mdna | source ↗ |
| FY2021-Q4 | 168% | - | 10-Q-mdna | source ↗ |
| FY-2021 | 168% | - | 10-K | source ↗ |
| FY2021-Q3 | 160% | - | 10-Q-mdna | source ↗ |
| FY2020-Q4 | 160% | - | 10-Q-mdna | source ↗ |
Generate a live retention report against Snowflake and your full peer cell. Ungated. Downloadable as PDF.