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Biggest NRR moves of 2025

The companies that gained or lost the most retention in 2025. Year-over-year change in Net Revenue Retention, ranked.

Biggest declines

When NRR slips this much in a year, the post-sales motion is changing - often through pricing pressure, segment shift, or churn in a specific cohort.

#CompanyNRR (latest)YoY changeVertical
1 Criteo 88% -32pp Sales & Marketing Tech
2 SentinelOne 110% -20pp Security
3 PubMatic 96% -16pp Sales & Marketing Tech
4 DoubleVerify 109% -15pp Sales & Marketing Tech
5 Flywire 110% -15pp Fintech SaaS
6 Backblaze 95% -14pp AI Infrastructure
7 Bandwidth 102% -10pp Customer Engagement
8 Toast 109% -9pp Restaurant SaaS
9 PagerDuty 98% -8pp Dev Tools
10 Health Catalyst 92% -8pp Healthcare SaaS
11 Fastly 100% -6pp AI Infrastructure
12 Samsara 115% -5pp Dev Tools

Biggest improvements

Companies whose NRR turned around. Often the result of a CS leadership change, a multi-product pivot, or successful re-pricing.

#CompanyNRR (latest)YoY changeVertical
1 Palantir 150% +84pp AI Infrastructure
2 N-able 103% +18pp Dev Tools
3 Agora 109% +13pp Dev Tools
4 Clearwater Analytics 108% +10pp Fintech SaaS
5 Cloudflare 120% +9pp Security
6 nCino 112% +6pp Fintech SaaS
7 ZoomInfo 90% +5pp Sales & Marketing Tech
8 DLocal 145% +5pp Fintech SaaS
9 Domo 94% +5pp AI Infrastructure
10 OneSpan 105% +4pp Security
11 Q2 Holdings 113% +4pp Fintech SaaS
12 MongoDB 121% +2pp AI Infrastructure

How did your NRR move in 2025?