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Biggest NRR moves of 2025

The companies that gained or lost the most retention in 2025. Year-over-year change in Net Revenue Retention, ranked.

Biggest declines

When NRR slips this much in a year, the post-sales motion is changing - often through pricing pressure, segment shift, or churn in a specific cohort.

#CompanyNRR (latest)YoY changeVertical
1 Criteo 88% -32pp Sales & Marketing Tech
2 SentinelOne 110% -20pp Security
3 DoubleVerify 109% -15pp Sales & Marketing Tech
4 Flywire 110% -15pp Fintech SaaS
5 Backblaze 95% -14pp AI Infrastructure
6 OptimizeRx 110% -11pp Healthcare SaaS
7 Bandwidth 102% -10pp Customer Engagement
8 Doximity 109% -10pp Healthcare SaaS
9 Health Catalyst 92% -8pp Healthcare SaaS
10 Fastly 100% -6pp AI Infrastructure
11 PagerDuty 98% -6pp Dev Tools
12 PubMatic 96% -6pp Sales & Marketing Tech

Biggest improvements

Companies whose NRR turned around. Often the result of a CS leadership change, a multi-product pivot, or successful re-pricing.

#CompanyNRR (latest)YoY changeVertical
1 Palantir 150% +84pp AI Infrastructure
2 Agora 109% +13pp Dev Tools
3 Clearwater Analytics 108% +10pp Fintech SaaS
4 Riskified 105% +9pp Fintech SaaS
5 DLocal 152% +8pp Fintech SaaS
6 Cloudflare 118% +7pp Security
7 N-able 106% +5pp Dev Tools
8 Domo 94% +5pp AI Infrastructure
9 nCino 110% +4pp Fintech SaaS
10 OneSpan 105% +4pp Security
11 Q2 Holdings 113% +4pp Fintech SaaS
12 Appian 115% +4pp Dev Tools

How did your NRR move in 2025?