cust.co / CS Context / Cohorted retention

Cohorted retention disclosures

When public SaaS break NRR by segment (Enterprise / Mid / SMB), geography (US / EMEA / APAC), or customer-size cohort. 4 disclosing companies.

NRR by segment (Enterprise / Mid / SMB)

CompanyNRR by segmentHeadline NRRAs of
Backblaze BLZE enterprise: 126% · smb: 101% 95% 2024-03-31
Zoom ZM enterprise: 98% 98% 2026-01-31

NRR by ARR cohort

CompanyNRR by cohortHeadline NRRAs of
Definitive Healthcare DH over 100k: 90% 85% 2024-12-31
Samsara IOT over 100k: 120% · smb: 115% 115% 2025-01-31