Currently at all-time peak NRR of 90%.
Asure Software is above the HR Tech Public median by +0pp (cell median: 90%)
Asure Software (ASUR) is a hr tech company at the public stage. As of its most recent disclosure (FY2025-Q2), Asure Software reported a Net Revenue Retention rate of 90% - a below-average result for B2B SaaS at this segment.
Asure Software is currently at or near its all-time NRR peak.
Within its peer set (hr tech companies at public stage in the $5k-$25k acv band), Asure Software's NRR is roughly in line with the cell median of 90%. Compare against the full peer cell aggregate for distribution and top performers.
Contract shape and forward-booked revenue.
Health scores, usage, and time-to-value when disclosed.
Revenue, ARR, and team-size denominators for the productivity ratios.
Forward-booked revenue by maturity. Renewal pipeline visibility.
Support tiers: Standard · Premier · Strategic
CS team segments: Strategic groups · Enterprise · Small business · Resellers
CSM model: hybrid
Education programs: Learning and development training
Computed from the data above. Shows where value comes from and where leakage hides.
Named CS initiatives across recent disclosures (newest first).
Intent to formalize and improve ESG programs and increase transparency.
"In 2026, we intend to continue our efforts to formalize and improve our ESG programs"
Automates data exchange between HCM system and third-party providers to increase efficiency and breadth of services.
"AsureMarketplace, which automates data exchange between our HCM system and third-party providers"
Engineering team utilizes an AI development Copilot and operations team utilizes a digital assistant to automate repetitive tasks.
"Consistent with that effort, our engineering team utilizes an AI development Copilot to increase their productivity"
Acquisition of Lathem Time to expand capabilities in timekeeping systems and cross-sell HCM products.
"Effective July 1, 2025, we acquired 100% of the membership interests of Lathem Time 2025 LLC"
Acquisition of applicant tracking technology to streamline recruitment for SMBs.
"Effective July 11, 2024, we purchased substantially all the assets of an applicant tracking technology company"
Unified platform for direct clients to manage payroll and HR compliance under a single pane of glass.
"Since the launch of AsureCentral in October 2025, adoption has continued at a rapid pace"
Administrative Services Outsourcing (ASO) model for delegating payroll and HR compliance.
"Earlier this year... we introduced AsureWorks, which is our Administrative Services Outsourcing or ASO model"
AI agent for support call transcription, sentiment scoring, and automated compliance workflows.
"Luna, our AI agent, has been adopted by greater than 15% of potential users to date"
Challenges acknowledged by management. Useful peer signals - your team is probably not alone.
Risks associated with payroll fraud requiring enhanced training and software tools.
"members of our payroll team receive enhanced fraud prevention and security training."
First quarter revenues and margins are generally higher due to annual processing of payroll forms like W-2 and 1099.
"first quarter revenues and margins are generally higher than in subsequent quarters... related to ACA form filings"
Risk pertaining to the ability to collect deferred payments from customers related to ERTC filings.
"there is a risk that we may not collect on some of our outstanding percentage of recovery ERTC receivables."
Regulatory and legislative changes impacting credit loss expectations for ERTC-related professional services.
"increase in provision for expected losses is primarily due to regulatory and legislative changes impacting our expectation on current and future credit losses"
Conservative stance due to global economic uncertainty and potential for interest rate fluctuations.
"Given global uncertainty, we're taking a conservative stance on operating the business."
Previous rate reductions to the federal funds rate impacted revenue from client funds.
"Total revenue was down slightly versus prior year due to previous rate reductions made to the federal funds rate"
Curated quotes about customer outcomes, retention, renewals.
"As we continue our efforts to enhance client experience, we've been working to integrate all Asure solutions in a common, modern user interface."
"We're going to measure that by attach rate and cross-sell. Money movement and tax filing are going to be important to us."
"Our attach rates, meaning clients that take more than one product from us, have increased by double-digit %"
"We want to be the provider of choice for our clients, offering everything they need from the first date of hire all the way through an employee's retirement."
"We think that there's a lot of opportunity inside of that base to cross-sell into it... build out the suite of products and continue to take the customers down a journey"
"We believe that this new client experience will also further accelerate the rate at which we can drive our cross-selling or attach rates"
Side-by-side NRR, customer cohorts, commercial structure, and CS motion.
Asure Software appears on 4 of our retention leaderboards.
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| Period | NRR | GRR | Source type | Filing |
|---|---|---|---|---|
| FY2025-Q2 | 90% | - | earnings-call-transcript | source ↗ |
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