cust.co / NRR Benchmark / Customer Engagement

Customer Engagement NRR Benchmark

Net Revenue Retention across 3 customer engagement companies in the cust.co dataset, aggregated across all funding stages and ACV bands.

Latest median NRR · FY-2022
114.0%
down -1.0pp QoQ · down -26.0pp YoY
3 companies
32 verified disclosures
P25–P75: 104% – 132%

NRR over time - vertical-wide

50%76%102%129%155% 2019-Q12020-Q22022-Q12023-Q12024-Q22025-Q3FY-2020FY-2022 Median NRR (vertical) 2019-Q1 — 142% (TWLO) 2019-Q2 — 141% (TWLO) 2019-Q3 — 132% (TWLO) 2020-Q1 — 143% (TWLO) 2020-Q2 — 132% (TWLO) 2020-Q3 — 137% (TWLO) 2020-Q4 — 99% (BAND) 2021-Q2 — 67% (TWLO) 2022-Q1 — 62% (TWLO) 2022-Q2 — 112% (BAND) 2022-Q3 — 109% (BAND) 2022-Q4 — 112% (BAND) 2023-Q1 — 86% (TWLO, BAND) 2023-Q2 — 123% (TWLO) 2023-Q3 — 112% (BAND) 2024-Q1 — 106% (TWLO) 2024-Q2 — 103% (TWLO) 2024-Q3 — 102% (TWLO, ZM) 2025-Q1 — 107% (TWLO) 2025-Q2 — 105% (TWLO) 2025-Q3 — 104% (TWLO) 2026-Q1 — 105% (TWLO, BAND) FY-2018 — 140% (TWLO) FY-2019 — 136% (TWLO) FY-2020 — 132% (TWLO, BAND) FY-2021 — 115% (TWLO, BAND) FY-2022 — 114% (BAND)

Each point is the median across all customer engagement companies that disclosed in that period. Shaded area = 25th-75th percentile range.

Cells in this vertical

1 (stage × ACV band) cells with verified data. Click a row to drill into peer-cell distribution + top performers.

StageACV bandLatest medianHistorySample
Public $25K-$100K ACV 107.0% 2 co · 22 obs View →

Companies in this vertical

3 verified companies. Showing top 3 alphabetically.

How does your NRR compare to customer engagement peers?

Free calculator. Results in 30 seconds. We email a shareable percentile badge.