Peak NRR of 106% in FY2024-Q4. Latest is 105% - that's -1pp from peak.
Wix is above the Collaboration Software Public median by +15pp (cell median: 90%)
Wix (WIX) is a collaboration software company at the public stage. As of its most recent disclosure (FY-2025), Wix reported a Net Revenue Retention rate of 105% - a mid-pack result for B2B SaaS at this segment.
Wix is currently at or near its all-time NRR peak.
Within its peer set (collaboration software companies at public stage in the under $5k acv band), Wix's NRR is meaningfully above the cell median of 90%. Compare against the full peer cell aggregate for distribution and top performers.
Contract shape and forward-booked revenue.
Revenue, ARR, and team-size denominators for the productivity ratios.
CS team segments: Self Creators · Partners · Agencies
Education programs: Wix Studio Community
Named CS initiatives across recent disclosures (newest first).
AI-powered onboarding process now available in 20 languages, used by over 50% of new users.
"Almost one year ago, we launched our AI Website Builder... now available in 20 languages"
Cornerstone professional offering for agencies and designers; 75% of new partner bookings.
"This quarter marked one year since the release of Studio... core product for partners"
Rollout of a new AI-powered design engine and editor platform.
"Wix Harmony, as well as our acquisition of Base44... Harmony, which was rolled out in late January"
Built and deployed first proprietary LLM to power the design engine of Wix Harmony to lower inference costs.
"Wix has built and deployed our first proprietary LLM. This model was built specifically to power the design engine"
Acquisition and scaling of a vibe coding platform to expand into software application creation.
"Base44 recently reached approximately $100 million of ARR, placing it among the fastest-growing software platforms."
Establishing a dedicated customer care team for the newly acquired Base44 business.
"In addition to establishing a dedicated customer care team and expanding Base44's R&D capabilities"
Transitioning Base44 to an agentic coding environment with multi-agent layers for self-debugging.
"The new builder represents a fundamental architectural advancement, moving to an agentic coding environment"
Proprietary algorithms to help users' content surface in AI-generated responses.
"Recently, we developed proprietary algorithms that help our users' content surface prominently in AI-generated responses"
Challenges acknowledged by management. Useful peer signals - your team is probably not alone.
General economic conditions influencing growth rates for self-creators.
"hard to predict because it's influenced by so many different things, including, of course, the economy"
Conflict in the Middle East impacted productivity for the 60% of employees based in Israel, delaying product timelines.
"with more than 60% of Wix employees located in Israel, we did experience a headwind to the productivity of our team"
Slower than anticipated growth in the Partners segment due to reduced marketing spend and smaller cohorts.
"This strength was against slower than anticipated Partners growth as a result of smaller Partners cohorts"
Macro pressure on SMBs resulting in softer than anticipated Gross Payment Volume.
"Overall strength in Q4 was tempered by continued GPV headwinds as SMBs on the platform saw macro pressure."
Elevated costs for AI inference bandwidth during initial user build phases.
"We continue to incur elevated AI compute costs as we scale to meet stronger than expected Base44 demand."
Base44 churn is currently higher than the core Wix business due to its early stage and monthly mix.
"Obviously, churn is higher than the standard Wix, which almost does not exist, right?"
Curated quotes about customer outcomes, retention, renewals.
"Our strategic focus has been on onboarding higher intent users with greater lifetime value, as well as maximizing the lifetime value of our existing user base."
"We expect Astro to improve user engagement, boost package upgrades, and reduce churn over the long term."
"Bookings from prior cohorts continued to grow steadily in the first quarter, supported by stable conversion, strong retention, and increasing ARPS."
"Both existing and new users are now opting for more of our longest-term subscriptions than ever before, demonstrating improved confidence"
"I think that the reason that we see so many people staying with Wix is because we offer them a better platform for many of the things that they need."
"It takes time for people to trust the platform, and then they will actually feel more comfortable to pay an annual subscription."
Side-by-side NRR, customer cohorts, commercial structure, and CS motion.
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