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Wix NRR

Net Revenue Retention history for Wix (WIX) - Collaboration Software, Public stage. Sourced from SEC filings and earnings releases.

Latest NRR · FY-2025
105.0%
All-time peak
106.0%
FY2024-Q4
All-time low
105.0%
FY2025-Q4
Disclosures tracked
4
since FY2024-Q4
QoQ flat

NRR vs GRR over time

0%30%61%91%122% FY2024-Q4FY-2024FY2025-Q4FY-2025 Retention NRR (incl. expansion) GRR (excl. expansion) NRR — FY2024-Q4: 106% NRR — FY-2024: 106% NRR — FY2025-Q4: 105% NRR — FY-2025: 105% GRR — FY2024-Q4: 0% GRR — FY-2024: 0% GRR — FY2025-Q4: 0% GRR — FY-2025: 0%

Gross Retention excludes expansion - it shows pure churn / contraction loss. The gap between NRR and GRR is the expansion lift.

Peak NRR of 106.0% in FY2024-Q4. Latest is 105.0% - that's -1.0pp from peak.

Wix is above the Collaboration Software Public median by +15.0pp (cell median: 90%)

What the data shows

Wix (WIX) is a collaboration software company at the public stage. As of its most recent disclosure (FY-2025), Wix reported a Net Revenue Retention rate of 105.0% - a mid-pack result for B2B SaaS at this segment.

Wix is currently at or near its all-time NRR peak.

Within its peer set (collaboration software companies at public stage in the under $5k acv band), Wix's NRR is meaningfully above the cell median of 90%. Compare against the full peer cell aggregate for distribution and top performers.

Customer mix

Total customers
Over $100K ARR
Over $1M ARR
US revenue mix
60%
2024-12-31
Top-10 concentration
Average ACV
$294
2024-12-31

The post-sales motion

Pricing model
hybrid
Renewal cadence
annual
CS team size
Customers per CSM

CS team segments: Strategic · Enterprise · Mid-Market · SMB

What Wix is doing

Named CS initiatives across recent disclosures (newest first).

What they're working through

Challenges acknowledged by management. Useful peer signals — your team is probably not alone.

What execs say about post-sales

Curated quotes about customer outcomes, retention, renewals.

"When it comes to churn, it is very early to say... Base44 is better than we expected... churn will probably not going to be our problem going forward."
Avishai Abrahami, CEO (Q&A)
"New users purchased more advanced website subscriptions, adopted more business applications, and purchased longer-duration subscriptions at an accelerating clip."
Nir Zohar, President (Prepared Remarks)

Competitive dynamics

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Every disclosure

Period NRR GRR Source type Filing
FY-2025 105.0% - earnings-call-transcript source ↗
FY2025-Q4 105.0% - earnings-call-transcript source ↗
FY-2024 106.0% - earnings-call-transcript source ↗
FY2024-Q4 106.0% - earnings-call-transcript source ↗
Last verified disclosure: 2025-12-31 · Report an inaccuracy → · How we verify →

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