For SaaS CFOs

From the CFO chair, retention metrics drive forecasting, valuation multiples, and capital allocation. Cust extracts every retention disclosure from public SaaS filings — NRR, GRR, RPO, contract length, multi-year mix — so you can benchmark your numbers against peers in the same vertical and stage.

Common questions

What multiple does our NRR justify?

Public SaaS valuation multiples have a strong correlation with forward NRR. Use /companies/ to see peer NRR + multiples; /leaderboard/highest-nrr/ for the top performers.

How much RPO is normal vs ARR?

Use /leaderboard/highest-rpo/ — RPO/ARR ratios cluster between 1.0 and 2.0× for healthy SaaS. >2.5× indicates heavy multi-year mix.

What does Rule of 40 mean for our valuation?

See /glossary/rule-of-40/ for the definition. Wall Street's filter — >40 = invest; <30 = avoid. Pair with NRR for the full picture.

Is our customer concentration a risk factor?

Use /leaderboard/highest-customer-concentration/ to see top-10-% disclosures across SaaS. >25% top-10 concentration is often flagged in 10-K risk factors.

Top resources

• Highest RPO leaderboard
• Multi-year contracts by company
• Customer concentration risk
• Rule of 40 definition
• Magic Number definition
• ARR per FTE leaderboard
• All company profiles

Other roles

• VP of Customer Success — Where the buck stops on retention. Here's what the data says about your peers.
• Chief Customer Officer (CCO) — The most-empowered CS role in B2B SaaS. Benchmark your peers' org structure + comp.
• Customer Success Manager (CSM) — Frontline retention work. Here's the data that frames your career + your accounts.