cust.co / Glossary / Net Promoter Score (NPS)

Net Promoter Score (NPS)

Single-question survey score (-100 to +100) measuring customer willingness to recommend.

Also known as: NPS, Net Promoter

Definition

NPS asks 'How likely are you to recommend us, 1-10?' and computes (% promoters 9-10) - (% detractors 0-6). Range -100 to +100. SaaS averages: B2B around 30-40; consumer SaaS 40-60; top quartile B2B above 60. NPS is rarely disclosed in public filings but companies often brag when it's high. Less informative than retention metrics but easier to communicate.

Related terms

Benchmark your Net Promoter Score (NPS)

See how public B2B SaaS companies disclose this metric, with full historical time series.