cust.co / Glossary / Customer Satisfaction (CSAT)

Customer Satisfaction (CSAT)

Survey-based score measuring satisfaction with a specific interaction or product.

Also known as: CSAT, Customer Satisfaction Score

Definition

CSAT is asked after a specific event (support ticket close, demo, onboarding milestone). Usually 1-5 or 1-7 scale, sometimes shown as a percentage. Measures point-in-time satisfaction, not longitudinal loyalty (vs NPS). SaaS support teams target CSAT >85% on resolved tickets. Lower predictive power for retention than NRR but easy to measure operationally.

Related terms

Benchmark your Customer Satisfaction (CSAT)

See how public B2B SaaS companies disclose this metric, with full historical time series.