cust.co / Compare / Sprout Social vs ZoomInfo

Sprout Social vs ZoomInfo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Sprout Social (SPT)
100.0%
FY2025-Q4 · Sales & Marketing Tech
vs
ZoomInfo (ZI)
90.0%
FY2025-Q4 · Sales & Marketing Tech
Sprout Social leads by +10.0pp on latest NRR (100.0% vs 90.0%).

NRR over time

81%89%98%106%114% FY2019-Q4FY2023-Q3FY-2024FY-2025FY2023-Q2FY2024-Q3FY2025-Q3 NRR Sprout Social ZoomInfo Sprout Social — FY2019-Q4: 110% Sprout Social — FY2022-Q3: 108% Sprout Social — FY2023-Q3: 107% Sprout Social — FY2024-Q2: 104% Sprout Social — FY-2024: 104% Sprout Social — FY2024-Q4: 104% Sprout Social — FY-2025: 100% Sprout Social — FY2025-Q4: 100% ZoomInfo — FY2024-Q2: 85% ZoomInfo — FY2024-Q4: 87% ZoomInfo — FY2025-Q4: 90% ZoomInfo — FY2023-Q2: 90% ZoomInfo — FY2025-Q2: 89% ZoomInfo — FY2024-Q3: 85% ZoomInfo — FY2025-Q1: 87% ZoomInfo — FY2025-Q3: 90%

Sprout Social hit a higher all-time peak (110.0% in FY2019-Q4).

Stat-by-stat

Metric Sprout Social ZoomInfo
Latest NRR 100.0% 90.0%
All-time peak NRR 110.0% 90.0%
All-time low NRR 100.0% 85.0%
QoQ change +0.0pp +0.0pp
YoY change -4.0pp +5.0pp
3-year change - -
Disclosures tracked 8 8

How does your NRR stack up?

Compute yours in 30 seconds. Free percentile + shareable badge.

Open the calculator →