cust.co / Compare / Semrush vs ZoomInfo

Semrush vs ZoomInfo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Semrush (SEMR)
106.0%
FY-2025 · Sales & Marketing Tech
vs
ZoomInfo (ZI)
90.0%
FY2025-Q4 · Sales & Marketing Tech
Semrush leads by +16.0pp on latest NRR (106.0% vs 90.0%).

NRR over time

75%96%117%139%160% FY2022-Q2FY2024-Q3FY2025-Q1FY2025-Q3FY-2025FY2023-Q2 NRR Semrush ZoomInfo Semrush — FY2022-Q2: 104% Semrush — FY2024-Q2: 107% Semrush — FY2024-Q3: 107% Semrush — FY2024-Q4: 120% Semrush — FY2025-Q1: 105% Semrush — FY2025-Q2: 105% Semrush — FY2025-Q3: 105% Semrush — FY2025-Q4: 150% Semrush — FY-2025: 106% ZoomInfo — FY2024-Q2: 85% ZoomInfo — FY2024-Q3: 85% ZoomInfo — FY2024-Q4: 87% ZoomInfo — FY2025-Q1: 87% ZoomInfo — FY2025-Q2: 89% ZoomInfo — FY2025-Q3: 90% ZoomInfo — FY2025-Q4: 90% ZoomInfo — FY2023-Q2: 90%

Semrush hit a higher all-time peak (150.0% in FY2025-Q4).

Stat-by-stat

Metric Semrush ZoomInfo
Latest NRR 106.0% 90.0%
All-time peak NRR 150.0% 90.0%
All-time low NRR 104.0% 85.0%
QoQ change -44.0pp +0.0pp
YoY change +1.0pp +5.0pp
3-year change - -
Disclosures tracked 9 8

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