cust.co / Compare / Semrush vs Criteo

Semrush vs Criteo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Semrush (SEMR)
106.0%
FY-2025 · Sales & Marketing Tech
vs
Criteo (CRTO)
88.0%
FY2026-Q1 · Sales & Marketing Tech
Semrush leads by +18.0pp on latest NRR (106.0% vs 88.0%).

NRR over time

79%99%119%139%159% FY2022-Q2FY2024-Q3FY2025-Q1FY2025-Q3FY-2025FY2026-Q1 NRR Semrush Criteo Semrush — FY2022-Q2: 104% Semrush — FY2024-Q2: 107% Semrush — FY2024-Q3: 107% Semrush — FY2024-Q4: 120% Semrush — FY2025-Q1: 105% Semrush — FY2025-Q2: 105% Semrush — FY2025-Q3: 105% Semrush — FY2025-Q4: 150% Semrush — FY-2025: 106% Criteo — FY2024-Q3: 120% Criteo — FY2025-Q1: 120% Criteo — FY2025-Q2: 112% Criteo — FY2025-Q3: 107% Criteo — FY2026-Q1: 88%

Semrush hit a higher all-time peak (150.0% in FY2025-Q4).

Stat-by-stat

Metric Semrush Criteo
Latest NRR 106.0% 88.0%
All-time peak NRR 150.0% 120.0%
All-time low NRR 104.0% 88.0%
QoQ change -44.0pp -19.0pp
YoY change +1.0pp -32.0pp
3-year change - -
Disclosures tracked 9 5

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