cust.co / Compare / Klaviyo vs Sprout Social

Klaviyo vs Sprout Social - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Klaviyo (KVYO)
110.0%
FY2026-Q1 · Sales & Marketing Tech
vs
Sprout Social (SPT)
100.0%
FY2025-Q4 · Sales & Marketing Tech
Klaviyo leads by +10.0pp on latest NRR (110.0% vs 100.0%).

NRR over time

97%103%110%116%122% FY2020-Q4FY2023-Q3FY2024-Q4FY2025-Q1FY2025-Q3FY2025-Q4FY2019-Q4FY2024-Q2 NRR Klaviyo Sprout Social Klaviyo — FY2020-Q4: 108% Klaviyo — FY-2020: 110% Klaviyo — FY2023-Q3: 119% Klaviyo — FY2024-Q3: 110% Klaviyo — FY2024-Q4: 110% Klaviyo — FY-2024: 108% Klaviyo — FY2025-Q1: 108% Klaviyo — FY2025-Q2: 108% Klaviyo — FY2025-Q3: 109% Klaviyo — FY-2025: 110% Klaviyo — FY2025-Q4: 110% Klaviyo — FY2026-Q1: 110% Sprout Social — FY2023-Q3: 107% Sprout Social — FY2024-Q4: 104% Sprout Social — FY-2024: 104% Sprout Social — FY-2025: 100% Sprout Social — FY2025-Q4: 100% Sprout Social — FY2019-Q4: 110% Sprout Social — FY2022-Q3: 108% Sprout Social — FY2024-Q2: 104%

Klaviyo hit a higher all-time peak (119.0% in FY2023-Q3).

Stat-by-stat

Metric Klaviyo Sprout Social
Latest NRR 110.0% 100.0%
All-time peak NRR 119.0% 110.0%
All-time low NRR 108.0% 100.0%
QoQ change +0.0pp +0.0pp
YoY change +2.0pp -4.0pp
3-year change - -
Disclosures tracked 12 8

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