cust.co / Compare / Klaviyo vs Semrush

Klaviyo vs Semrush - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Klaviyo (KVYO)
110.0%
FY2026-Q1 · Sales & Marketing Tech
vs
Semrush (SEMR)
106.0%
FY-2025 · Sales & Marketing Tech
Klaviyo leads by +4.0pp on latest NRR (110.0% vs 106.0%).

NRR over time

97%112%127%142%157% FY2020-Q4FY2023-Q3FY2024-Q4FY2025-Q1FY2025-Q3FY2025-Q4FY2022-Q2FY2024-Q2 NRR Klaviyo Semrush Klaviyo — FY2020-Q4: 108% Klaviyo — FY-2020: 110% Klaviyo — FY2023-Q3: 119% Klaviyo — FY2024-Q3: 110% Klaviyo — FY2024-Q4: 110% Klaviyo — FY-2024: 108% Klaviyo — FY2025-Q1: 108% Klaviyo — FY2025-Q2: 108% Klaviyo — FY2025-Q3: 109% Klaviyo — FY-2025: 110% Klaviyo — FY2025-Q4: 110% Klaviyo — FY2026-Q1: 110% Semrush — FY2024-Q3: 107% Semrush — FY2024-Q4: 120% Semrush — FY2025-Q1: 105% Semrush — FY2025-Q2: 105% Semrush — FY2025-Q3: 105% Semrush — FY-2025: 106% Semrush — FY2025-Q4: 150% Semrush — FY2022-Q2: 104% Semrush — FY2024-Q2: 107%

Semrush hit a higher all-time peak (150.0% in FY2025-Q4).

Stat-by-stat

Metric Klaviyo Semrush
Latest NRR 110.0% 106.0%
All-time peak NRR 119.0% 150.0%
All-time low NRR 108.0% 104.0%
QoQ change +0.0pp -44.0pp
YoY change +2.0pp +1.0pp
3-year change - -
Disclosures tracked 12 9

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