cust.co / Compare / Klaviyo vs Criteo

Klaviyo vs Criteo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Klaviyo (KVYO)
110.0%
FY2026-Q1 · Sales & Marketing Tech
vs
Criteo (CRTO)
88.0%
FY2026-Q1 · Sales & Marketing Tech
Klaviyo leads by +22.0pp on latest NRR (110.0% vs 88.0%).

NRR over time

83%94%104%114%125% FY2020-Q4FY2023-Q3FY2024-Q4FY2025-Q1FY2025-Q3FY2025-Q4FY2026-Q1 NRR Klaviyo Criteo Klaviyo — FY2020-Q4: 108% Klaviyo — FY-2020: 110% Klaviyo — FY2023-Q3: 119% Klaviyo — FY2024-Q3: 110% Klaviyo — FY2024-Q4: 110% Klaviyo — FY-2024: 108% Klaviyo — FY2025-Q1: 108% Klaviyo — FY2025-Q2: 108% Klaviyo — FY2025-Q3: 109% Klaviyo — FY-2025: 110% Klaviyo — FY2025-Q4: 110% Klaviyo — FY2026-Q1: 110% Criteo — FY2024-Q3: 120% Criteo — FY2025-Q1: 120% Criteo — FY2025-Q2: 112% Criteo — FY2025-Q3: 107% Criteo — FY2026-Q1: 88%

Criteo hit a higher all-time peak (120.0% in FY2024-Q3).

Stat-by-stat

Metric Klaviyo Criteo
Latest NRR 110.0% 88.0%
All-time peak NRR 119.0% 120.0%
All-time low NRR 108.0% 88.0%
QoQ change +0.0pp -19.0pp
YoY change +2.0pp -32.0pp
3-year change - -
Disclosures tracked 12 5

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