cust.co / Compare / HubSpot vs ZoomInfo

HubSpot vs ZoomInfo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

HubSpot (HUBS)
105.0%
FY2025-Q4 · Sales & Marketing Tech
vs
ZoomInfo (ZI)
90.0%
FY2025-Q4 · Sales & Marketing Tech
HubSpot leads by +15.0pp on latest NRR (105.0% vs 90.0%).

NRR over time

80%90%100%110%120% FY2021-Q4FY2023-Q1FY2024-Q1FY-2024FY2025-Q1FY-2025FY2023-Q2FY2024-Q3 NRR HubSpot ZoomInfo HubSpot — FY2021-Q4: 115% HubSpot — FY2022-Q2: 104% HubSpot — FY2023-Q1: 110% HubSpot — FY-2023: 103% HubSpot — FY2024-Q1: 102% HubSpot — FY2025-Q2: 103% HubSpot — FY-2024: 102% HubSpot — FY2024-Q4: 104% HubSpot — FY2025-Q1: 102% HubSpot — FY2025-Q3: 103% HubSpot — FY-2025: 103% HubSpot — FY2025-Q4: 105% ZoomInfo — FY2025-Q2: 89% ZoomInfo — FY2024-Q4: 87% ZoomInfo — FY2025-Q1: 87% ZoomInfo — FY2025-Q3: 90% ZoomInfo — FY2025-Q4: 90% ZoomInfo — FY2023-Q2: 90% ZoomInfo — FY2024-Q2: 85% ZoomInfo — FY2024-Q3: 85%

HubSpot hit a higher all-time peak (115.2% in FY2021-Q4).

Stat-by-stat

Metric HubSpot ZoomInfo
Latest NRR 105.0% 90.0%
All-time peak NRR 115.2% 90.0%
All-time low NRR 101.8% 85.0%
QoQ change +1.5pp +0.0pp
YoY change +1.0pp +5.0pp
3-year change - -
Disclosures tracked 12 8

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