Which has higher NRR - HubSpot or Sprout Social?

As of their most recent disclosures, HubSpot has higher NRR (103.5% vs 100.0%) - a difference of +3.5pp.

Which had the higher all-time NRR peak?

HubSpot hit 115.2% in FY2021-Q4 versus Sprout Social's peak of 110.0% in FY2019-Q4.

cust.co / Compare / HubSpot vs Sprout Social

HubSpot vs Sprout Social - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

HubSpot (HUBS)

103.5%

FY-2025 · Sales & Marketing Tech

Sprout Social (SPT)

100.0%

FY-2025 · Sales & Marketing Tech

HubSpot leads by +3.5pp on latest NRR (103.5% vs 100.0%).

NRR over time

HubSpot hit a higher all-time peak (115.2% in FY2021-Q4).

Stat-by-stat

Metric	HubSpot	Sprout Social
Latest NRR	103.5%	100.0%
All-time peak NRR	115.2%	110.0%
All-time low NRR	101.8%	100.0%
QoQ change	+1.7pp	-4.0pp
YoY change	-6.8pp	-8.0pp
3-year change	-	-
Disclosures tracked	7	6

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