cust.co / Compare / HubSpot vs Semrush

HubSpot vs Semrush - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

HubSpot (HUBS)
105.0%
FY2025-Q4 · Sales & Marketing Tech
vs
Semrush (SEMR)
106.0%
FY-2025 · Sales & Marketing Tech
Semrush leads by +1.0pp on latest NRR (106.0% vs 105.0%).

NRR over time

95%110%126%142%157% FY2021-Q4FY2023-Q1FY2024-Q1FY-2024FY2025-Q1FY-2025FY2024-Q2FY2024-Q3 NRR HubSpot Semrush HubSpot — FY2021-Q4: 115% HubSpot — FY2022-Q2: 104% HubSpot — FY2023-Q1: 110% HubSpot — FY-2023: 103% HubSpot — FY2024-Q1: 102% HubSpot — FY2025-Q2: 103% HubSpot — FY-2024: 102% HubSpot — FY2024-Q4: 104% HubSpot — FY2025-Q1: 102% HubSpot — FY2025-Q3: 103% HubSpot — FY-2025: 103% HubSpot — FY2025-Q4: 105% Semrush — FY2022-Q2: 104% Semrush — FY2025-Q2: 105% Semrush — FY2024-Q4: 120% Semrush — FY2025-Q1: 105% Semrush — FY2025-Q3: 105% Semrush — FY-2025: 106% Semrush — FY2025-Q4: 150% Semrush — FY2024-Q2: 107% Semrush — FY2024-Q3: 107%

Semrush hit a higher all-time peak (150.0% in FY2025-Q4).

Stat-by-stat

Metric HubSpot Semrush
Latest NRR 105.0% 106.0%
All-time peak NRR 115.2% 150.0%
All-time low NRR 101.8% 104.0%
QoQ change +1.5pp -44.0pp
YoY change +1.0pp +1.0pp
3-year change - -
Disclosures tracked 12 9

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