Which has higher NRR - HubSpot or Klaviyo?

As of their most recent disclosures, Klaviyo has higher NRR (110.0% vs 103.5%) - a difference of +6.5pp.

Which had the higher all-time NRR peak?

Klaviyo hit 119.0% in FY2023-Q3 versus HubSpot's peak of 115.2% in FY2021-Q4.

cust.co / Compare / HubSpot vs Klaviyo

HubSpot vs Klaviyo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

HubSpot (HUBS)

103.5%

FY-2025 · Sales & Marketing Tech

Klaviyo (KVYO)

110.0%

FY-2025 · Sales & Marketing Tech

Klaviyo leads by +6.5pp on latest NRR (110.0% vs 103.5%).

NRR over time

Klaviyo hit a higher all-time peak (119.0% in FY2023-Q3).

Stat-by-stat

Metric	HubSpot	Klaviyo
Latest NRR	103.5%	110.0%
All-time peak NRR	115.2%	119.0%
All-time low NRR	101.8%	108.0%
QoQ change	+1.7pp	+1.0pp
YoY change	-6.8pp	+0.0pp
3-year change	-	-
Disclosures tracked	7	8

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