Which has higher NRR - HubSpot or DoubleVerify?

As of their most recent disclosures, DoubleVerify has higher NRR (109.0% vs 103.5%) - a difference of +5.5pp.

Which had the higher all-time NRR peak?

DoubleVerify hit 156.0% in FY-2019 versus HubSpot's peak of 115.2% in FY2021-Q4.

cust.co / Compare / HubSpot vs DoubleVerify

HubSpot vs DoubleVerify - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

HubSpot (HUBS)

103.5%

FY-2025 · Sales & Marketing Tech

DoubleVerify (DV)

109.0%

FY-2025 · Sales & Marketing Tech

DoubleVerify leads by +5.5pp on latest NRR (109.0% vs 103.5%).

NRR over time

DoubleVerify hit a higher all-time peak (156.0% in FY-2019).

Stat-by-stat

Metric	HubSpot	DoubleVerify
Latest NRR	103.5%	109.0%
All-time peak NRR	115.2%	156.0%
All-time low NRR	101.8%	109.0%
QoQ change	+1.7pp	-3.0pp
YoY change	-6.8pp	-18.0pp
3-year change	-	-
Disclosures tracked	7	8

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