cust.co / Compare / HubSpot vs Criteo

HubSpot vs Criteo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

HubSpot (HUBS)
105.0%
FY2025-Q4 · Sales & Marketing Tech
vs
Criteo (CRTO)
88.0%
FY2026-Q1 · Sales & Marketing Tech
HubSpot leads by +17.0pp on latest NRR (105.0% vs 88.0%).

NRR over time

83%94%104%114%125% FY2021-Q4FY2023-Q1FY2024-Q1FY-2024FY2025-Q1FY-2025FY2024-Q3FY2026-Q1 NRR HubSpot Criteo HubSpot — FY2021-Q4: 115% HubSpot — FY2022-Q2: 104% HubSpot — FY2023-Q1: 110% HubSpot — FY-2023: 103% HubSpot — FY2024-Q1: 102% HubSpot — FY2025-Q2: 103% HubSpot — FY-2024: 102% HubSpot — FY2024-Q4: 104% HubSpot — FY2025-Q1: 102% HubSpot — FY2025-Q3: 103% HubSpot — FY-2025: 103% HubSpot — FY2025-Q4: 105% Criteo — FY2025-Q2: 112% Criteo — FY2025-Q1: 120% Criteo — FY2025-Q3: 107% Criteo — FY2024-Q3: 120% Criteo — FY2026-Q1: 88%

Criteo hit a higher all-time peak (120.0% in FY2024-Q3).

Stat-by-stat

Metric HubSpot Criteo
Latest NRR 105.0% 88.0%
All-time peak NRR 115.2% 120.0%
All-time low NRR 101.8% 88.0%
QoQ change +1.5pp -19.0pp
YoY change +1.0pp -32.0pp
3-year change - -
Disclosures tracked 12 5

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