cust.co / Compare / Criteo vs Integral Ad Science

Criteo vs Integral Ad Science - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Integral Ad Science leads by +23pp on latest NRR (111% vs 88%).

NRR over time

82%95%107%119%132% FY2024-Q3FY2025-Q1FY2025-Q3FY2026-Q1FY2024-Q1FY2024-Q2 NRR Criteo Integral Ad Science Criteo - FY2024-Q3: 120% Criteo - FY2024-Q4: 126% Criteo - FY2025-Q1: 120% Criteo - FY2025-Q2: 112% Criteo - FY2025-Q3: 107% Criteo - FY2025-Q4: 99% Criteo - FY2026-Q1: 88% Integral Ad Science - FY2024-Q3: 108% Integral Ad Science - FY2025-Q1: 109% Integral Ad Science - FY2025-Q2: 110% Integral Ad Science - FY2025-Q3: 111% Integral Ad Science - FY2023-Q2: 110% Integral Ad Science - FY2024-Q1: 113% Integral Ad Science - FY2024-Q2: 112%

Criteo hit a higher all-time peak (126% in FY2024-Q4).

Stat-by-stat

Metric Criteo Integral Ad Science
Latest NRR 88% 111%
All-time peak NRR 126% 113%
All-time low NRR 88% 108%
QoQ change -11pp +1pp
YoY change -32pp -1pp
3-year change - -
Disclosures tracked 7 7

Customer cohorts

MetricCriteoIntegral Ad Science
Total customers 16,528 -
Over $100K ARR - -
Over $1M ARR - -
Top-10 concentration 19% -
Average ACV - -
US revenue mix 33.1% 68%

Commercial structure

MetricCriteoIntegral Ad Science
Total RPO - $20M
Current RPO (12mo) - -
Multi-year contracts - -
Avg contract length - -
Subscription rev mix 53% -
New customers added 100 -

Post-sales motion

MetricCriteoIntegral Ad Science
CS team size - -
Customers per CSM - -
Pricing model hybrid hybrid
Renewal cadence multi-year annual
CSM coverage model hybrid -
Top customer exec Ed Dinichert -

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