Currently at all-time peak NRR of 97%.
Asana is above the Collaboration Software Public median by +0pp (cell median: 97%)
Asana (ASAN) is a collaboration software company at the public stage. As of its most recent disclosure (FY2027-Q2), Asana reported a Net Revenue Retention rate of 97% - a below-average result for B2B SaaS at this segment.
Asana is currently at or near its all-time NRR peak.
Within its peer set (collaboration software companies at public stage in the $5k-$25k acv band), Asana's NRR is roughly in line with the cell median of 97%. Compare against the full peer cell aggregate for distribution and top performers.
Contract shape and forward-booked revenue.
When the company breaks NRR/GRR by segment, geography, or customer size cohort.
| NRR by segment | smb: 97% |
|---|---|
| NRR by ARR cohort | over 100k: 98% |
Revenue, ARR, and team-size denominators for the productivity ratios.
Forward-booked revenue by maturity. Renewal pipeline visibility.
Support tiers: enterprise tier
CS team segments: Core customers (>$5k) · Enterprise (>$100k)
CSM model: hybrid
Education programs: Work Innovation Summit
Top customer exec: unnamed - Chief Customer Officer (since 2025)
Named CS initiatives across recent disclosures (newest first).
Introduction of a variable annual performance-based cash bonus opportunity for executive officers.
"Beginning in fiscal 2026, we reinforced our business strategy... through the implementation of a variable annual bonus"
Collaborative AI agents that work like real teammates to accelerate outcomes on a consumption basis.
"we offer AI Teammates, collaborative AI agents that work like real teammates to accelerate outcomes."
No-code builder for designing AI workflows to automate routine, structured, and repeatable processes.
"Asana AI Studio is a complementary product for designing AI workflows to automate routine"
A multi-product platform for human-AI coordination using a credit-based consumption model.
"established ourselves as a multi-product company with AI Studio... definitive platform for human-AI coordination"
Ensuring customers adopt higher value use cases early in their journey to realize value quickly.
"implemented a more systematic approach to new customer onboarding, ensuring customers adopt higher value use cases"
Enhanced deal execution capabilities and simplified sales processes across seven global locations.
"recently rolled out a new seller experience initiative with Asana... across seven global locations"
Collaborative AI agents and a no-code builder for embedding AI into workflows, operating on a consumption basis.
"AI Teammates, collaborative AI agents... and Asana AI Studio, a no-code builder... also on a consumption basis."
Acquisition of a no-code AI workflow platform to accelerate the agentic enterprise roadmap.
"That is why today we're announcing the acquisition of Stack AI."
Challenges acknowledged by management. Useful peer signals - your team is probably not alone.
Inflation, fluctuating interest rates, and geopolitical unrest impacting IT spending and sales cycles.
"macroeconomic conditions have affected customers’ renewal decisions, which has impacted our dollar-based net retention"
AI-assisted technologies impacting traditional search engine discovery, particularly for SMBs.
"introduction and acceptance of AI-assisted technologies has impacted traditional search engine user discovery"
Macro-driven impact on expansion and NRR specifically within the tech sector.
"tech continues to drag on our overall growth... macro-driven softness to persist"
Net retention rate impacted by pressure on expansion due to macroeconomic softness.
"our net retention rate has been most impacted by pressure on expansion"
The technology vertical has been disproportionately impacted by macroeconomic conditions.
"our tech vertical has been disproportionately impacted by the macro"
Macroeconomic conditions have affected customers' renewal decisions, impacting dollar-based net retention rates.
"macroeconomic conditions have affected customers’ renewal decisions, which has impacted our dollar-based net retention"
Curated quotes about customer outcomes, retention, renewals.
"We are actively working to mitigate a lot of the churn and contraction through all our investments in additional customer success management coverage, identifying at-risk customers earlier, introducing our new, more flexible pricing."
"We are confident in long-term NRR improvement, given the investments we have made in our customer success teams, AI Studio and add-on strategy, our work to better align price to value, and focus on improving customer health."
"Foundational Service Plans or FSPs are a strategic initiative to boost customer health and retention. Since launching, customers with FSPs show a 20% increase in utilization of their Asana seats within three months"
"We brought on a new global head of renewals and we're just improving our operating discipline around renewal hygiene, utilization, interventions, further ahead before the renewal comes up."
"We believe our focus on customer health improvement initiatives is contributing directly to the continued improvement of NRR."
"Enhancements in our support infrastructure, improvements in customer satisfaction metrics, and AI-driven onboarding for self-serve customers resulted in our lowest churn numbers for monthly customers in the past year."
Side-by-side NRR, customer cohorts, commercial structure, and CS motion.
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| Period | NRR | GRR | Source type | Filing |
|---|---|---|---|---|
| FY2027-Q2 | 97% | - | 10-Q-mdna | source ↗ |
| FY2027-Q1 | 96% | - | earnings-call-transcript | source ↗ |
| FY-2026 | 96% | - | 10-K | source ↗ |
| FY2026-Q4 | 96% | - | 10-K | source ↗ |
| FY2026-Q3 | 96% | - | 10-Q-mdna | source ↗ |
| FY2026-Q2 | 96% | - | 10-Q-mdna | source ↗ |
| FY2025-Q1 | 95% | - | 10-Q-mdna | source ↗ |
| FY2026-Q1 | 95% | - | 10-Q-mdna | source ↗ |
| FY-2025 | 96% | - | 10-K | source ↗ |
| FY2025-Q4 | 96% | - | earnings-call-transcript | source ↗ |
| FY2025-Q3 | 96% | - | earnings-call-transcript | source ↗ |
Generate a live retention report against Asana and your full peer cell. Ungated. Downloadable as PDF.