Gross Retention excludes expansion - it shows pure churn / contraction loss. The gap between NRR and GRR is the expansion lift.
Currently at all-time peak NRR of 96.0%.
Asana is above the Collaboration Software Public median by +0.0pp (cell median: 96%)
Asana (ASAN) is a collaboration software company at the public stage. As of its most recent disclosure (FY2026-Q4), Asana reported a Net Revenue Retention rate of 96.0% - a below-average result for B2B SaaS at this segment.
Asana is currently at or near its all-time NRR peak.
Within its peer set (collaboration software companies at public stage in the $5k-$25k acv band), Asana's NRR is roughly in line with the cell median of 96%. Compare against the full peer cell aggregate for distribution and top performers.
Support tiers: Basic · Plus · Pro
CS team segments: Strategic · Enterprise · Mid-Market · SMB
CSM model: hybrid
Education programs: Smart Workflow Gallery
CCO: Not Named — Chief Customer Officer (since 2025) · reports to CEO
CCO comp tied to retention: Yes — bringing greater executive focus and accountability to customer retention
Named CS initiatives across recent disclosures (newest first).
Collaborative agents that remember, take action, and adapt with full context on projects and goals.
"we announced Asana AI Teammates, and we're already receiving strong positive feedback from our initial set of 30 beta customers."
Democratizing access to AI Studio for customers of all sizes to build custom AI nodes in workflows.
"AI Studio delivered another good quarter, with solid growth in sequential bookings, including early traction with self-serve users."
Strategic initiative to boost customer health and retention; users show 20% increase in utilization.
"Foundational Service Plans or FSPs are a strategic initiative to boost customer health and retention."
No-code AI workflow builder to inject AI directly into processes.
"With AI Studio, we're delivering a platform for AI powered work."
Strategic initiative to boost customer health and retention while unlocking additional monetization.
"we launched Foundational Service Plans in early Q1 as a strategic initiative to boost customer health and retention"
New mid-tier package creating a three-tier structure to improve price-value alignment.
"We are also introducing AI Studio Plus, a new mid-tier package launching this month"
Challenges acknowledged by management. Useful peer signals — your team is probably not alone.
Continued pressure from the technology vertical affecting expansion and renewals.
"While the tech sector continued to be a headwind to our growth this quarter, we successfully renewed with several large tech companies."
LLM-driven changes in search and paid media investments impacting SMB acquisition.
"In our SMB business, we continue to be affected by the evolving top-of-funnel dynamics... in relation to LLM-driven changes in search."
Evolving search landscape and LLM-driven changes in search behavior impacting organic traffic.
"SMB business continues to be impacted by evolving top of funnel dynamics, particularly in relation to search."
Large enterprise renewals concentrated in the technology vertical causing downgrade pressure.
"We have several large enterprise renewals in the second half that are concentrated in our technology vertical."
Increased buyer scrutiny and elongation in decisions related to consolidation or software stack transformation.
"we are beginning to see some increased buyer scrutiny and elongation in decisions related to broader consolidation"
The technology vertical continues to drag on overall growth with continued downgrade pressure.
"While tech continues to drag on our overall growth, we saw another quarter of stabilization"
Curated quotes about customer outcomes, retention, renewals.
"We've put renewed focus on addressing churn and downgrades, particularly with small monthly customers, which represents a disproportionate share of overall churn."
"We are confident in long-term NRR improvement, given the investments we have made in our customer success teams, AI Studio and add-on strategy."
"Our concerted efforts to improve our CSAT scores... is contributing to improvements in our monthly retention."
"Q2 in quarter NRR increased mostly driven by improvements in downgrade and expansion metrics."
"Retention within our monthly customer base is at a 12-month high, reflecting the work we've done to strengthen customer satisfaction."
"Q3 in-quarter NRR increased mostly due to improvements in downgrade and expansion thanks to our multi-product strategy."
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