Peak NRR of 118% in FY-2019. Latest is 112% - that's -6pp from peak.
AppFolio is below the Real Estate SaaS Public median by -6pp (cell median: 118%)
AppFolio (APPF) is a real estate saas company at the public stage. As of its most recent disclosure (FY-2020), AppFolio reported a Net Revenue Retention rate of 112% - a mid-pack result for B2B SaaS at this segment.
AppFolio's NRR peaked at 118% in FY-2019, 6pp above today's level. The most recent quarter lost 6pp QoQ.
Within its peer set (real estate saas companies at public stage in the $5k-$25k acv band), AppFolio's NRR is below the cell median of 118%. Compare against the full peer cell aggregate for distribution and top performers.
Contract shape and forward-booked revenue.
Health scores, usage, and time-to-value when disclosed.
Logo flow per period (count-side complement to dollar-based NRR).
Revenue, ARR, and team-size denominators for the productivity ratios.
Forward-booked revenue by maturity. Renewal pipeline visibility.
Support tiers: Max · Plus · Core
CS team segments: Strategic · Enterprise · Mid-Market · SMB
CSM model: hybrid
Education programs: FUTURE
Named CS initiatives across recent disclosures (newest first).
Implementation of security-related measures for executives to ensure safety and business continuity.
"the Compensation Committee has implemented an executive security program that provides certain security-related measures"
Entered into an agreement for cloud computing services with a minimum spend of $219.3 million through 2031.
"In January 2026, we entered into an agreement with vendors for certain cloud computing services."
Integration of artificial intelligence directly into the platform’s workflows to automate tasks.
"AppFolio Realm integrates artificial intelligence, or AI, directly into the platform’s workflows."
Marketplace utilizing APIs to facilitate integration of specialized, third-party technology.
"The AppFolio Stack™ marketplace utilizes application programming interfaces, or APIs"
Entered into a $150.0 million senior secured revolving credit facility to optimize capital structure.
"On September 30, 2025, we entered into a credit agreement... The Credit Facility provides for a $150.0 million senior secured revolving credit facility"
A holistic practice of delivering value across the entire real estate ecosystem using an AI-native architecture.
"RPM represents a fundamental shift from reactive, task-oriented property management to a holistic practice"
Fully operational AI agents built directly into the platform taking ownership of workflows like maintenance and leasing.
"Our Realm-X Performers are fully operational AI agents built directly into the platform"
A co-created service with Second Nature to automate resident move-ins and service activation.
"With Resident Onboarding Lift, co-created with Second Nature, we've delivered a seamless move-in experience"
Challenges acknowledged by management. Useful peer signals - your team is probably not alone.
Risks associated with the collection, storage, and processing of confidential and sensitive information.
"Our business involves the collection, storage, processing and transmission of a significant amount of confidential"
Third-party bad actors gaining improper access to systems resulting in financial loss.
"In the past, third-party bad actors have gained improper access to our systems... and experienced financial loss"
Exposure to partial or complete loss of capital in non-marketable equity investments like Second Nature.
"We are subject to risks associated with our strategic investments, including partial or complete loss of invested capital."
Customers transitioning from manual tasks and tech stack friction to automated workflows.
"transitioned our team from manual administrative tasks to high-value resident engagement"
Property managers facing pressure from rising costs and occupancy rates.
"Rising operating costs and pressure on occupancy rates continue to challenge the bottom line."
Property managers spending 2/3 of time on routine/reactive tasks rather than strategic work.
"This environment has created a performance gap where businesses are struggling to move beyond task efficiency."
Curated quotes about customer outcomes, retention, renewals.
"We are customer-obsessed. We engage with customers to listen, learn, and take action because we win when our customers win."
"Customer and unit retention continued to be healthy and consistent with historical averages."
"We exited 2024 with a 361% year-over-year increase in instant support case resolutions and a service satisfaction score of 92%."
"As one customer recently told us, lease renewal rates are up 8%."
"We are acquiring, growing, and retaining customers while delivering exceptional service, and our investments in AI and the resident experience are translating into tangible performance benefits."
"Customers fully adopting Realm-X are seeing tangible outcomes. Vacancies are being filled more than five days faster, renewal rates are increasing by 20%"
Side-by-side NRR, customer cohorts, commercial structure, and CS motion.
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Generate a live retention report against AppFolio and your full peer cell. Ungated. Downloadable as PDF.