Time to value measures how quickly a new customer realizes value. Distinct from technical onboarding (which might just be 'they logged in') - TTV requires actual outcome, like first integration deployed or first dashboard in use. Lower TTV correlates strongly with higher long-term retention. Mature CS teams disclose TTV ranges (e.g., 'avg 14 days for SMB, 60 days for enterprise').
See how public B2B SaaS companies disclose this metric, with full historical time series.