Which has higher NRR - Klaviyo or PubMatic?

As of their most recent disclosures, Klaviyo has higher NRR (110.0% vs 96.0%) - a difference of +14.0pp.

Which had the higher all-time NRR peak?

Klaviyo hit 119.0% in FY2023-Q3 versus PubMatic's peak of 112.0% in FY2024-Q3.

cust.co / Compare / Klaviyo vs PubMatic

Klaviyo vs PubMatic - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Klaviyo (KVYO)

110.0%

FY2026-Q1 · Sales & Marketing Tech

PubMatic (PUBM)

96.0%

FY-2025 · Sales & Marketing Tech

Klaviyo leads by +14.0pp on latest NRR (110.0% vs 96.0%).

NRR over time

Klaviyo hit a higher all-time peak (119.0% in FY2023-Q3).

Stat-by-stat

Metric	Klaviyo	PubMatic
Latest NRR	110.0%	96.0%
All-time peak NRR	119.0%	112.0%
All-time low NRR	108.0%	96.0%
QoQ change	+0.0pp	-2.0pp
YoY change	+2.0pp	-16.0pp
3-year change	-	-
Disclosures tracked	12	6

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