cust.co / Compare / ZoomInfo vs Integral Ad Science

ZoomInfo vs Integral Ad Science - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

ZoomInfo (ZI)
90%
FY2026-Q1 · Sales & Marketing Tech
vs
Integral Ad Science (IAS)
111%
FY2025-Q3 · Sales & Marketing Tech
Integral Ad Science leads by +21pp on latest NRR (111% vs 90%).

NRR over time

81%90%99%108%117% FY2023-Q2FY2024-Q2FY2024-Q4FY2025-Q3FY2026-Q1FY2024-Q1 NRR ZoomInfo Integral Ad Science ZoomInfo - FY2023-Q2: 90% ZoomInfo - FY2025-Q2: 89% ZoomInfo - FY2024-Q2: 85% ZoomInfo - FY2024-Q3: 85% ZoomInfo - FY2024-Q4: 87% ZoomInfo - FY2025-Q1: 87% ZoomInfo - FY2025-Q3: 90% ZoomInfo - FY2025-Q4: 90% ZoomInfo - FY2026-Q1: 90% Integral Ad Science - FY2023-Q2: 110% Integral Ad Science - FY2025-Q2: 110% Integral Ad Science - FY2024-Q2: 112% Integral Ad Science - FY2024-Q3: 108% Integral Ad Science - FY2025-Q1: 109% Integral Ad Science - FY2025-Q3: 111% Integral Ad Science - FY2024-Q1: 113%

Integral Ad Science hit a higher all-time peak (113% in FY2024-Q1).

Stat-by-stat

Metric ZoomInfo Integral Ad Science
Latest NRR 90% 111%
All-time peak NRR 90% 113%
All-time low NRR 85% 108%
QoQ change +0pp +1pp
YoY change +3pp -1pp
3-year change - -
Disclosures tracked 9 7

Customer cohorts

MetricZoomInfoIntegral Ad Science
Total customers - -
Over $100K ARR 1,893 -
Over $1M ARR - -
Top-10 concentration - -
Average ACV - -
US revenue mix - 68%

Commercial structure

MetricZoomInfoIntegral Ad Science
Total RPO $1.2B $20M
Current RPO (12mo) $861M -
Multi-year contracts 50% -
Avg contract length - -
Subscription rev mix - -
New customers added 16 -

Post-sales motion

MetricZoomInfoIntegral Ad Science
CS team size - -
Customers per CSM - -
Pricing model subscription hybrid
Renewal cadence annual annual
CSM coverage model hybrid -
Top customer exec Rob Giglio -

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