cust.co / Compare / Semrush vs Integral Ad Science

Semrush vs Integral Ad Science - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Integral Ad Science leads by +5pp on latest NRR (111% vs 106%).

NRR over time

97%112%127%142%157% FY2022-Q2FY2024-Q3FY2025-Q1FY2025-Q2025FY2025-Q4FY2023-Q2FY2024-Q1 NRR Semrush Integral Ad Science Semrush - FY2022-Q2: 104% Semrush - FY2024-Q2: 107% Semrush - FY2024-Q3: 107% Semrush - FY2024-Q4: 120% Semrush - FY2025-Q1: 105% Semrush - FY2025-Q2: 105% Semrush - FY2025-Q2025: 105% Semrush - FY2025-Q3: 105% Semrush - FY2025-Q4: 150% Semrush - FY-2025: 106% Integral Ad Science - FY2024-Q2: 112% Integral Ad Science - FY2024-Q3: 108% Integral Ad Science - FY2025-Q1: 109% Integral Ad Science - FY2025-Q2: 110% Integral Ad Science - FY2025-Q3: 111% Integral Ad Science - FY2023-Q2: 110% Integral Ad Science - FY2024-Q1: 113%

Semrush hit a higher all-time peak (150% in FY2025-Q4).

Stat-by-stat

Metric Semrush Integral Ad Science
Latest NRR 106% 111%
All-time peak NRR 150% 113%
All-time low NRR 104% 108%
QoQ change -44pp +1pp
YoY change +1pp -1pp
3-year change - -
Disclosures tracked 10 7

Customer cohorts

MetricSemrushIntegral Ad Science
Total customers 114,000 -
Over $100K ARR - -
Over $1M ARR - -
Top-10 concentration - -
Average ACV $4,000 -
US revenue mix 50% 68%

Commercial structure

MetricSemrushIntegral Ad Science
Total RPO - $20M
Current RPO (12mo) - -
Multi-year contracts - -
Avg contract length - -
Subscription rev mix - -
New customers added - -

Post-sales motion

MetricSemrushIntegral Ad Science
CS team size - -
Customers per CSM - -
Pricing model subscription hybrid
Renewal cadence annual annual
CSM coverage model account-named -
Top customer exec - -

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