Which has higher NRR - HubSpot or PubMatic?

As of their most recent disclosures, HubSpot has higher NRR (105.0% vs 96.0%) - a difference of +9.0pp.

Which had the higher all-time NRR peak?

HubSpot hit 115.2% in FY2021-Q4 versus PubMatic's peak of 112.0% in FY2024-Q3.

cust.co / Compare / HubSpot vs PubMatic

HubSpot vs PubMatic - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

HubSpot (HUBS)

105.0%

FY2025-Q4 · Sales & Marketing Tech

PubMatic (PUBM)

96.0%

FY-2025 · Sales & Marketing Tech

HubSpot leads by +9.0pp on latest NRR (105.0% vs 96.0%).

NRR over time

HubSpot hit a higher all-time peak (115.2% in FY2021-Q4).

Stat-by-stat

Metric	HubSpot	PubMatic
Latest NRR	105.0%	96.0%
All-time peak NRR	115.2%	112.0%
All-time low NRR	101.8%	96.0%
QoQ change	+1.5pp	-2.0pp
YoY change	+1.0pp	-16.0pp
3-year change	-	-
Disclosures tracked	12	6

How does your NRR stack up?

Compute yours in 30 seconds. Free percentile + shareable badge.

Open the calculator →