cust.co / Compare / DoubleVerify vs PubMatic

DoubleVerify vs PubMatic - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

DoubleVerify leads by +13.0pp on latest NRR (109.0% vs 96.0%).

NRR over time

87%107%126%146%165% FY-2019FY-2021FY-2022FY-2024FY-2025FY2024-Q2FY2025-Q2FY2025-Q3 NRR DoubleVerify PubMatic DoubleVerify — FY-2019: 156% DoubleVerify — FY-2020: 123% DoubleVerify — FY-2021: 126% DoubleVerify — FY2022-Q4: 127% DoubleVerify — FY-2022: 127% DoubleVerify — FY-2023: 124% DoubleVerify — FY-2024: 112% DoubleVerify — FY2024-Q4: 112% DoubleVerify — FY-2025: 109% DoubleVerify — FY2025-Q4: 109% PubMatic — FY-2024: 107% PubMatic — FY-2025: 96% PubMatic — FY2024-Q2: 108% PubMatic — FY2024-Q3: 112% PubMatic — FY2025-Q2: 102% PubMatic — FY2025-Q3: 98%

DoubleVerify hit a higher all-time peak (156.0% in FY-2019).

Stat-by-stat

Metric DoubleVerify PubMatic
Latest NRR 109.0% 96.0%
All-time peak NRR 156.0% 112.0%
All-time low NRR 109.0% 96.0%
QoQ change +0.0pp -2.0pp
YoY change -15.0pp -16.0pp
3-year change - -
Disclosures tracked 10 6

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