cust.co / Compare / Morningstar vs Avalara

Morningstar vs Avalara - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Fintech SaaS. Both at Public stage.

Avalara leads by +12pp on latest NRR (113% vs 101%).

NRR over time

97%106%114%122%131% FY-2021FY2019-Q4FY2020-Q2FY2020-Q4FY2021-Q2FY2021-Q4FY2022-Q2 NRR Morningstar Avalara Morningstar - FY-2021: 127% Morningstar - FY-2025: 101% Avalara - FY2019-Q4: 111% Avalara - FY2020-Q1: 109% Avalara - FY2020-Q2: 107% Avalara - FY2020-Q3: 108% Avalara - FY2020-Q4: 115% Avalara - FY2021-Q1: 107% Avalara - FY2021-Q2: 116% Avalara - FY2021-Q3: 112% Avalara - FY2021-Q4: 116% Avalara - FY2022-Q1: 115% Avalara - FY2022-Q2: 113%

Morningstar hit a higher all-time peak (127% in FY-2021).

Stat-by-stat

Metric Morningstar Avalara
Latest NRR 101% 113%
All-time peak NRR 127% 116%
All-time low NRR 101% 107%
QoQ change -26pp -2pp
YoY change - -3pp
3-year change - -
Disclosures tracked 2 11

Customer cohorts

MetricMorningstarAvalara
Total customers 100,000 20,110
Over $100K ARR - -
Over $1M ARR - -
Top-10 concentration - -
Average ACV - -
US revenue mix 71.8% 93.7%

Commercial structure

MetricMorningstarAvalara
Total RPO $1.5B $394M
Current RPO (12mo) $1.1B $383M
Multi-year contracts - -
Avg contract length - -
Subscription rev mix 70.3% 91%
New customers added 3,100 950

Post-sales motion

MetricMorningstarAvalara
CS team size 900 -
Customers per CSM - -
Pricing model subscription subscription
Renewal cadence annual annual
CSM coverage model hybrid -
Top customer exec Danny Dunn -

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