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Box vs Atlassian - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Collaboration Software. Both at Public stage.

Atlassian leads by +16pp on latest NRR (120% vs 104%).

NRR over time

97%103%110%117%123% FY2021-Q1FY2021-Q4FY2023-Q1FY2024-Q4FY2025-Q3FY2025-Q4FY2026-Q2FY2026-Q4 NRR Box Atlassian Box - FY2021-Q1: 103% Box - FY2021-Q3: 100% Box - FY2021-Q4: 103% Box - FY2022-Q1: 108% Box - FY2023-Q1: 100% Box - FY2024-Q1: 100% Box - FY2024-Q4: 101% Box - FY2025-Q1: 100% Box - FY2025-Q3: 102% Box - FY-2025: 102% Box - FY2025-Q4: 102% Box - FY2026-Q1: 102% Box - FY2026-Q2: 103% Box - FY2026-Q3: 104% Box - FY2026-Q4: 104% Atlassian - FY-2025: 120% Atlassian - FY2025-Q4: 120% Atlassian - FY2026-Q1: 120% Atlassian - FY2026-Q2: 120% Atlassian - FY2026-Q3: 120%

Atlassian hit a higher all-time peak (120% in FY-2025).

Stat-by-stat

Metric Box Atlassian
Latest NRR 104% 120%
All-time peak NRR 108% 120%
All-time low NRR 100% 120%
QoQ change +0pp +0pp
YoY change +2pp +0pp
3-year change +1pp -
Disclosures tracked 15 5

Customer cohorts

MetricBoxAtlassian
Total customers 118,000 350,000
Over $100K ARR 2,000 -
Over $1M ARR - -
Top-10 concentration - -
Average ACV - -
US revenue mix 60% 45%

Commercial structure

MetricBoxAtlassian
Total RPO $1.7B $4.0B
Current RPO (12mo) $935M -
Multi-year contracts - -
Avg contract length - -
Subscription rev mix 95% -
New customers added - -

Post-sales motion

MetricBoxAtlassian
CS team size - -
Customers per CSM - -
Pricing model subscription -
Renewal cadence annual -
CSM coverage model - -
Top customer exec - -

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