cust.co / Compare / Asana vs Box

Asana vs Box - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Collaboration Software. Both at Public stage.

Box leads by +9pp on latest NRR (105% vs 96%).

NRR over time

93%97%102%106%110% FY2025-Q3FY2026-Q1FY2026-Q3FY2027-Q1FY2021-Q4FY2024-Q1FY2025-Q2 NRR Asana Box Asana - FY2025-Q3: 96% Asana - FY2025-Q4: 96% Asana - FY-2025: 96% Asana - FY2026-Q1: 95% Asana - FY2025-Q1: 95% Asana - FY2026-Q2: 96% Asana - FY2026-Q3: 96% Asana - FY2026-Q4: 96% Asana - FY-2026: 96% Asana - FY2027-Q1: 96% Box - FY2025-Q3: 102% Box - FY2025-Q4: 102% Box - FY-2025: 102% Box - FY2026-Q1: 102% Box - FY2025-Q1: 104% Box - FY2026-Q2: 103% Box - FY2026-Q3: 104% Box - FY2026-Q4: 104% Box - FY2027-Q1: 105% Box - FY2021-Q1: 103% Box - FY2021-Q3: 100% Box - FY2021-Q4: 103% Box - FY2022-Q1: 108% Box - FY2023-Q1: 100% Box - FY2024-Q1: 100% Box - FY2024-Q4: 101% Box - FY2025-Q2: 102%

Box hit a higher all-time peak (108% in FY2022-Q1).

Stat-by-stat

Metric Asana Box
Latest NRR 96% 105%
All-time peak NRR 96% 108%
All-time low NRR 95% 100%
QoQ change +0pp +1pp
YoY change +0pp +3pp
3-year change - +2pp
Disclosures tracked 10 17

Customer cohorts

MetricAsanaBox
Total customers 26,103 118,000
Over $100K ARR 817 2,000
Over $1M ARR - -
Top-10 concentration - -
Average ACV - -
US revenue mix 59.2% 62%

Commercial structure

MetricAsanaBox
Total RPO $518M $1.6B
Current RPO (12mo) $409M $935M
Multi-year contracts - -
Avg contract length - -
Subscription rev mix 100% 95%
New customers added - -

Post-sales motion

MetricAsanaBox
CS team size - -
Customers per CSM - -
Pricing model hybrid subscription
Renewal cadence multi-year multi-year
CSM coverage model hybrid hybrid
Top customer exec Not Disclosed -

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