cust.co / Companies / Alarm.com (ALRM)

Alarm.com NRR

Net Revenue Retention history for Alarm.com (ALRM) - Real Estate SaaS, Public stage. Sourced from SEC filings and earnings releases.

Real Estate SaaS Public Under $5K ACV hybrid
Latest NRR · FY2025-Q1
95.0%
All-time peak
95.0%
FY2024-Q3
All-time low
95.0%
FY2024-Q3
Disclosures tracked
3
since FY2024-Q3
QoQ flat

NRR vs GRR over time

0%27%55%82%109% FY2024-Q3FY2024-Q4FY2025-Q1 Retention NRR (incl. expansion) GRR (excl. expansion) NRR — FY2024-Q3: 95% NRR — FY2024-Q4: 95% NRR — FY2025-Q1: 95% GRR — FY2024-Q3: 0% GRR — FY2024-Q4: 0% GRR — FY2025-Q1: 95%

Gross Retention excludes expansion - it shows pure churn / contraction loss. The gap between NRR and GRR is the expansion lift.

Currently at all-time peak NRR of 95.0%.

Alarm.com is above the Real Estate SaaS Public median by +0.0pp (cell median: 95%)

What the data shows

Alarm.com (ALRM) is a real estate saas company at the public stage. As of its most recent disclosure (FY2025-Q1), Alarm.com reported a Net Revenue Retention rate of 95.0% - a below-average result for B2B SaaS at this segment.

Alarm.com is currently at or near its all-time NRR peak.

Within its peer set (real estate saas companies at public stage in the under $5k acv band), Alarm.com's NRR is roughly in line with the cell median of 95%. Compare against the full peer cell aggregate for distribution and top performers.

Customer mix

Total customers
Over $100K ARR
Over $1M ARR
US revenue mix
94%
2024-12-31
Top-10 concentration
Average ACV

Commercial structure

Contract shape and forward-booked revenue.

Multi-year contracts
Avg contract length
RPO (total)
cRPO (next 12mo)
New customers added
Subscription rev mix
69%
2025-03-31

Cohorted retention

When the company breaks NRR/GRR by segment, geography, or customer size cohort.

GRR by segment 2025-03-31enterprise: 98%

Scale & headcount

Revenue, ARR, and team-size denominators for the productivity ratios.

Revenue (period)
$239M
2025-03-31
Total ARR
ARR growth (YoY)
AE headcount
Total employees
2,010
2024-12-31

The post-sales motion

Pricing model
subscription
Renewal cadence
annual
CS team size
Customers per CSM

Support tiers: Premium Services tier

CS team segments: Strategic · Enterprise · Mid-Market · SMB

CSM model: hybrid

Education programs: Annual Partner Summit

CCO: Daniel Kerzner — President of Platform Business

Derived signals

Computed from the data above. Shows where value comes from and where leakage hides.

Expansion contribution
0.3pp
NRR − GRR
GRR drag
5.3%
churn + contraction

What Alarm.com is doing

Named CS initiatives across recent disclosures (newest first).

What they're working through

Challenges acknowledged by management. Useful peer signals — your team is probably not alone.

What execs say about post-sales

Curated quotes about customer outcomes, retention, renewals.

"This model creates higher barriers against end-customer defection and technology disruption and distinguishes Alarm.com"
Kevin Bradley, CFO (Financial Review)
"you would see a bit lower revenue retention as people move and sometimes cancel a service when they're no longer occupying their home."
Steve Trundle, CEO (Q&A)
"This approach increases SaaS adoption and customer engagement and retention."
Daniel Kerzner, President of Platform Business (Prepared Remarks)
"The renewal rate came in right where it was last quarter. They both rounded down to about 94%."
Steve Trundle, CEO (Q&A)
"Our business is grounded in the long-term partnerships we have with our service providers... where our growth is predicated on our partner success."
Steve Trundle, CEO (CEO Remarks)
"20% to 25% of the cameras that we sell actually go into the installed base, so there's a pretty constant movement sort of through the installed base."
Kevin Bradley, CFO (Q&A)

Competitive dynamics

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Every disclosure

Period NRR GRR Source type Filing
FY2025-Q1 95.0% 94.7% earnings-call-transcript source ↗
FY2024-Q4 95.0% - earnings-call-transcript source ↗
FY2024-Q3 95.0% - earnings-call-transcript source ↗
Last verified disclosure: 2025-03-31 · Report an inaccuracy → · How we verify →

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