Built on public-company filings + verified founder submissions

LTV Calculator

Estimate customer lifetime value from ARPU, gross margin, and churn.

ARPU (annual) ?

Gross margin (%) ?

Annual churn rate (%) ?

LTV — Enter values to compute

Formula: ARPU × Gross Margin / Annual Churn Rate

Benchmarks

LTV ($)

Top 10% (p90)

$500K

Top quartile (p75)

$200K

Median (p50)

$80K

Bottom quartile (p25)

$30K

Customer Lifetime — Compute average customer lifetime in months from your annual churn rate.
LTV:CAC Ratio — Compute the LTV-to-CAC ratio. The single most-cited SaaS unit-economics test.
CAC Payback Period — How many months until a customer's gross profit repays your acquisition cost?