Built on public-company filings + verified founder submissions

CAC Payback Calculator

How many months until a customer's gross profit repays your acquisition cost?

CAC ($) ?

Monthly ARPU ($) ?

Gross margin (%) ?

CAC Payback Period - Enter values to compute

Formula: CAC / (Monthly ARPU × Gross Margin)

Benchmarks

CAC payback (months, lower is better)

Top 10%

6 mo

Top 25%

12 mo

Median

18 mo

Bottom 25%

24 mo

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