Built on public-company filings + verified founder submissions

LTV:CAC Calculator

Compute the LTV-to-CAC ratio. The single most-cited SaaS unit-economics test.

LTV (Customer Lifetime Value) ?

CAC (Customer Acquisition Cost) ?

LTV:CAC Ratio - Enter values to compute

Formula: LTV / CAC

Benchmarks

LTV:CAC ratio (higher is better)

Top 10%

7.0:1

Top 25%

5.0:1

Median

3.5:1

Bottom 25%

2.0:1

LTV - Estimate customer lifetime value from ARPU, gross margin, and churn.
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