Built on public-company filings + verified founder submissions

LTV:CAC Calculator

Compute the LTV-to-CAC ratio. The single most-cited SaaS unit-economics test.

LTV (Customer Lifetime Value) ?

CAC (Customer Acquisition Cost) ?

LTV:CAC Ratio — Enter values to compute

Formula: LTV / CAC

Benchmarks

LTV:CAC ratio (higher is better)

Top 10% (p90)

7.0:1

Top quartile (p75)

5.0:1

Median (p50)

3.5:1

Bottom quartile (p25)

2.0:1

LTV — Estimate customer lifetime value from ARPU, gross margin, and churn.
CAC Payback Period — How many months until a customer's gross profit repays your acquisition cost?
Magic Number — Compute SaaS Magic Number — quarterly sales efficiency. >1.0 invest more, <0.5 cut spend.