Built on public-company filings + verified founder submissions

GRR Calculator

Compute Gross Retention Rate live. The count-side complement to NRR — strips out expansion to show pure churn + contraction loss.

Starting ARR ?

Contraction ARR ?

Churn ARR ?

GRR — Enter values to compute

Formula: (Starting ARR - Contraction - Churn) / Starting ARR

Benchmarks

GRR (gross retention)

Top 10% (p90)

96%

Top quartile (p75)

93%

Median (p50)

88%

Bottom quartile (p25)

82%

Churn Rate — Compute annualized customer churn rate. Lower = stickier customer base.
NRR — Net Revenue Retention.
Customer Lifetime — Compute average customer lifetime in months from your annual churn rate.