Built on public-company filings + verified founder submissions

GRR Calculator

Compute Gross Retention Rate live. The count-side complement to NRR - strips out expansion to show pure churn + contraction loss.

Starting ARR ?

Contraction ARR ?

Churn ARR ?

GRR - Enter values to compute

Formula: (Starting ARR - Contraction - Churn) / Starting ARR

Benchmarks

GRR (gross retention)

Top 10%

96%

Top 25%

93%

Median

88%

Bottom 25%

82%

Churn Rate - Compute annualized customer churn rate. Lower = stickier customer base.
NRR - Net Revenue Retention.
Customer Lifetime - Compute average customer lifetime in months from your annual churn rate.