Built on public-company filings + verified founder submissions

GRR Calculator

Compute Gross Retention Rate live. The count-side complement to NRR - strips out expansion to show pure churn + contraction loss.

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GRR - Enter values to compute
Formula: (Starting ARR - Contraction - Churn) / Starting ARR

Benchmarks

GRR (gross retention)

Top 10%
96%
Top 25%
93%
Median
88%
Bottom 25%
82%

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