Built on public-company filings + verified founder submissions

Churn Rate Calculator

Compute annualized customer churn rate. Lower = stickier customer base.

Starting customer count ?

Customers lost in period ?

Period length (months) ?

Churn Rate — Enter values to compute

Formula: (Lost / Starting) × (12 / Period months)

Benchmarks

Annualized churn rate (lower is better)

Top 10% (p90)

Top quartile (p75)

Median (p50)

12%

Bottom quartile (p25)

20%

GRR — Compute Gross Retention Rate live. The count-side complement to NRR — strips out expansion to show pure churn + contraction loss.
Customer Lifetime — Compute average customer lifetime in months from your annual churn rate.
NRR — Net Revenue Retention.