cust.co / Compare / ZoomInfo vs PubMatic

ZoomInfo vs PubMatic - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

PubMatic leads by +6pp on latest NRR (96% vs 90%).

NRR over time

81%90%99%107%116% FY2023-Q2FY2024-Q2FY2024-Q4FY2025-Q3FY2026-Q1FY-2025 NRR ZoomInfo PubMatic ZoomInfo - FY2023-Q2: 90% ZoomInfo - FY2025-Q2: 89% ZoomInfo - FY2024-Q2: 85% ZoomInfo - FY2024-Q3: 85% ZoomInfo - FY2024-Q4: 87% ZoomInfo - FY2025-Q1: 87% ZoomInfo - FY2025-Q3: 90% ZoomInfo - FY2025-Q4: 90% ZoomInfo - FY2026-Q1: 90% PubMatic - FY2025-Q2: 102% PubMatic - FY2024-Q2: 108% PubMatic - FY2024-Q3: 112% PubMatic - FY2025-Q1: 102% PubMatic - FY2025-Q3: 98% PubMatic - FY2026-Q1: 96% PubMatic - FY-2024: 107% PubMatic - FY-2025: 96%

PubMatic hit a higher all-time peak (112% in FY2024-Q3).

Stat-by-stat

Metric ZoomInfo PubMatic
Latest NRR 90% 96%
All-time peak NRR 90% 112%
All-time low NRR 85% 96%
QoQ change +0pp +0pp
YoY change +3pp -6pp
3-year change - -
Disclosures tracked 9 8

Customer cohorts

MetricZoomInfoPubMatic
Total customers - 1,970
Over $100K ARR 1,893 -
Over $1M ARR - -
Top-10 concentration - -
Average ACV - -
US revenue mix - 53.5%

Commercial structure

MetricZoomInfoPubMatic
Total RPO $1.2B -
Current RPO (12mo) $861M -
Multi-year contracts 50% -
Avg contract length - -
Subscription rev mix - -
New customers added 16 50

Post-sales motion

MetricZoomInfoPubMatic
CS team size - -
Customers per CSM - -
Pricing model subscription consumption
Renewal cadence annual consumption
CSM coverage model hybrid account-named
Top customer exec Rob Giglio -

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