cust.co / Compare / PubMatic vs Integral Ad Science

PubMatic vs Integral Ad Science - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Integral Ad Science leads by +15pp on latest NRR (111% vs 96%).

NRR over time

93%99%105%110%116% FY2024-Q2FY-2024FY2025-Q2FY-2025FY2023-Q2FY2024-Q1 NRR PubMatic Integral Ad Science PubMatic - FY2024-Q2: 108% PubMatic - FY2024-Q3: 112% PubMatic - FY-2024: 107% PubMatic - FY2025-Q1: 102% PubMatic - FY2025-Q2: 102% PubMatic - FY2025-Q3: 98% PubMatic - FY-2025: 96% PubMatic - FY2026-Q1: 96% Integral Ad Science - FY2024-Q2: 112% Integral Ad Science - FY2024-Q3: 108% Integral Ad Science - FY2025-Q1: 109% Integral Ad Science - FY2025-Q2: 110% Integral Ad Science - FY2025-Q3: 111% Integral Ad Science - FY2023-Q2: 110% Integral Ad Science - FY2024-Q1: 113%

Integral Ad Science hit a higher all-time peak (113% in FY2024-Q1).

Stat-by-stat

Metric PubMatic Integral Ad Science
Latest NRR 96% 111%
All-time peak NRR 112% 113%
All-time low NRR 96% 108%
QoQ change +0pp +1pp
YoY change -6pp -1pp
3-year change - -
Disclosures tracked 8 7

Customer cohorts

MetricPubMaticIntegral Ad Science
Total customers 1,970 -
Over $100K ARR - -
Over $1M ARR - -
Top-10 concentration - -
Average ACV - -
US revenue mix 53.5% 68%

Commercial structure

MetricPubMaticIntegral Ad Science
Total RPO - $20M
Current RPO (12mo) - -
Multi-year contracts - -
Avg contract length - -
Subscription rev mix - -
New customers added 50 -

Post-sales motion

MetricPubMaticIntegral Ad Science
CS team size - -
Customers per CSM - -
Pricing model consumption hybrid
Renewal cadence consumption annual
CSM coverage model account-named -
Top customer exec - -

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