How much do peers spend on net-new (AE) vs retention (CSM)? 2 companies. Median: 0.5:1.
A 10:1 (AE:CSM) shop is heavily weighted toward acquiring new logos. A 1-3:1 shop is retention-led. If you're a VP of CS at a 10:1 shop and your peers run 3:1, you have data to argue for headcount.
| Company | AE-to-CSM ratio | AEs | CSMs | Headline NRR | As of |
|---|---|---|---|---|---|
| Insperity | 0.1:1 | 612 | 4,400 | - | 2025-12-31 |
| Asure Software | 0.5:1 | 140 | 265 | - | 2026-03-31 |