How much do peers spend on net-new (AE) vs retention (CSM)? 0 companies. Median: —.
A 10:1 (AE:CSM) shop is heavily weighted toward acquiring new logos. A 1-3:1 shop is retention-led. If you're a VP of CS at a 10:1 shop and your peers run 3:1, you have data to argue for headcount.
| Company | AE-to-CSM ratio | AEs | CSMs | Headline NRR | As of |
|---|---|---|---|---|---|
| No data yet — both AE and CSM headcount need to be disclosed (rare). After the next scrape with the expanded schema (DEF 14A proxies + 10-K workforce tables), entries should appear. | |||||