What does this app do?
The Cust app syncs call recordings and metadata, into Cust as Interactions. This allows you to enrich your customer data in Cust with real-world conversations, automatically uncover insights from transcripts, and leverage these conversation based signals in your workflows.
Key features:
- Sync call recordings: Automatically sync call recordings from Gong to Cust.
- Metadata sync: Sync important call metadata, such as participants, duration, and more.
How to set it up?
- Navigate to the Integrations tab in your Cust account.
- Select Gong from the list of available integrations.
- Click "Connect to Gong" and follow the on-screen instructions to authorize the connection.
- Once connected, the data sync will begin automatically. The initial sync may take a few minutes, depending on the volume of data.
Note: You may need to have a Gong Technical Administrator profile to authorize the integration.
How to use the app?
Once synced, your Gong data becomes a powerful asset within Cust.
Here’s how you can use it:
- Enrich customer context: Access Gong call recordings, AI summaries, and metadata directly from customer's context in Cust. This gives you a complete, chronological history of every conversation alongside all other customer data.
- Uncover conversational insights: Cust’s AI automatically analyzes call transcripts to extract key topics, competitor mentions, customer sentiment, and emerging risks, providing you with actionable signals.
- Get smarter actions: Leverage these conversation-driven signals to power Cust's recommendation engine. This ensures your team is prompted with more relevant, timely, and effective next-best actions to drive customer success.
How to get it?
Authorized Cust users can connect the Gong integration via the Integrate tab in the Cust app.
