Privacy Policy

Last updated: September 16, 2024

Cust platform takes safeguarding your privacy very seriously. For this reason, the company was incorporated in the European Union, known for the most strict and customer-centric privacy regulations.

This Privacy Policy ("Policy") explains how information about users is collected, used, and disclosed by Cust Platform operated by UAB "Autonominiai pardavimai", company code 306362685, registered in the European Union. This Policy applies to the data we collect when you access our web platform, use our products or services, or interact with us in any other manner.

Our Privacy Promise: 

  • When Cust establishes a connection with your email server or integrates with your CRM or Customer Success Management Platform, we retrieve only essential information necessary for our service to operate.
  • Our servers only stores emails that are sent through Cust autonomous agents and corresponding replies from the leads. All other emails that are not related to Cust services are never stored on our servers.
  • Your personal and business data will be kept private to the greatest extent allowed by law.
  • We employ industry-standard encryption and security measures to protect your data at rest and in transit.

Please feel free to contact our team at dpo@cust.co in case you have additional questions on our privacy strategy.

1. Information We Collect About You

In the process of providing our Cust service, we collect and receive the following types of information:

  • Information You Provide to Us: We collect personal information, such as your name, email address, password, and other similar contact data which you provide to us, for example, when you register, purchase, upload leads, and manage your account.
  • Content: We collect information about the content within your emails and CRM data that you provide, so that our autonomous AI agents can automate customer success functions on behalf of you.
  • Usage Information: We collect data about how you and your device interact with our services. This includes information such as access dates and times, features used, and other system activity.

2. How We Protect Lead Information

In addition to the personal information of our users, Cust recognizes the importance of protecting the data related to leads uploaded by our users onto our platform. This section outlines our commitments and practices concerning the personal data of leads.

Information Collection and Use: When you upload lead information to our platform, we collect personal data that may include, but is not limited to, names, email addresses, company names, and job titles. This information is used exclusively for the purpose of providing our sales automation services, such as sending personalized emails, tracking engagement, and analyzing the effectiveness of sales campaigns.

Consent and Legality: Before uploading lead information to our platform, you must ensure that you have obtained all necessary consents and are compliant with applicable data protection laws. This includes informing the leads about how their data will be used and by whom.

Data Sharing and Disclosure: Lead information is treated with the same level of confidentiality and security as user information. We do not share or disclose lead data with third parties except as described in this policy or as required by law. Any third-party service providers we use to support our services are carefully selected for their commitment to privacy and security and are permitted to use the data only for the purposes for which they were engaged.

Data Security: We apply the same security measures to protect lead data as we do for user data. This includes employing technical, administrative, and physical safeguards designed to protect against unauthorized access, use, or disclosure.

Data Retention: Lead data is retained only for as long as necessary to provide the services requested by our users or to comply with our legal obligations. When the data is no longer needed, it is securely deleted or anonymized.

Rights of the Data Subjects: Leads have the right to access, correct, delete, or restrict the processing of their personal data stored on our platform. They can exercise these rights by contacting the user who uploaded their data to our platform or by reaching out to us directly at dpo@cust.co We will assist with processing such requests in accordance with applicable law.

Responsibility of Users: Users who upload lead data to our platform are responsible for ensuring that they have the legal basis to do so and for responding to requests from leads related to their data rights.

By using our services and uploading lead information to our platform, you acknowledge and agree to comply with these provisions regarding the protection of lead data.

3. How We Use Your Information

We use, process, and store your information as necessary to perform our contract with you and fulfill our legal obligations, to improve our services, to develop new ones, to protect your data and our services, and to communicate effectively with you. This includes:

  • Providing and maintaining our services
  • Personalizing your experience
  • Analyzing usage patterns to improve our platform
  • Communicating with you about your account or transactions
  • Sending you technical notices, updates, security alerts, and support messages


4. Cookies

Where necessary, this platform uses cookies to store information about a visitor's preferences and browsing history. This enables the platform to enhance user experience and offer tailored content to the visitor.

5. Information Sharing and Disclosure

We will not share or disclose any of your personal information, content, or CRM data with third parties except as described in this policy. We do not sell your personal data to third parties under any circumstances.

6. Disclosure regarding information received from Google APIs

Cust use and transfer of information received from Google APIs to any other app will adhere to Google API Services User Data Policy, including the Limited Use requirements.

7. Disclosure regarding information we send to third-party AI models

Cust shares emails from your leads and relevant CRM data, which are sent to the agent's inbox, with third-party AI models. This enables AI agents to handle objections, negotiate, and perform other activities you would expect from the best salesperson.

For that, Cust partners with OpenAI to use state-of-art enterprise models that have the most strict privacy and security measures in the industry. It has been audited for SOC 2 Type 2 compliance. Moreover, new AI models are not trained on your data.

Your data is kept private to the greatest extent allowed by law.


8. Data Storage and Transfer

Your information, including CRM data, may be stored and processed in the European Union or any other country where we or our service providers have facilities. We maintain primary data centers in the European Union. All data transfers are conducted in compliance with applicable data protection laws and regulations.


9. Security

We are committed to ensuring the security of your information. We employ appropriate, reasonable technical, administrative, and physical safety measures designed to protect the information that we collect from or about you or your company from unauthorized access, use, or disclosure. We are committed to ensuring the security of your information. We employ appropriate, reasonable technical, administrative, and physical safety measures designed to protect the information that we collect from or about you, your company, or your CRM account from unauthorized access, use, or disclosure. These measures include:

  • Encryption of data in transit and at rest
  • Regular security audits and penetration testing
  • Strict access controls and authentication procedures
  • Continuous monitoring for potential security threats

10. CRM and Customer Success Management Platform Integration Security

When you choose to integrate your CRM or Customer Success Management Platform with Cust:

  • We use industry-standard secure authentication and authorization protocols (such as OAuth 2.0 where supported)
  • We only access the minimum required data necessary for our services to function
  • All CRM and platform data is treated with the same level of security and confidentiality as your other data
  • You can revoke Cust's access to your integrated platforms at any time through your platform's settings

11. Changes to this Privacy Policy

We may change this Privacy Policy from time to time. When we do, we will make an announcement on our platform and update the "Last updated" date at the top of this Policy. We encourage you to review the Policy whenever you access our services to stay informed about our information practices and the ways you can help protect your privacy.


12. Contact Us

If you have any questions about this Privacy Policy, please contact us at dpo@cust.co.

By using our services, you acknowledge that you have read and agree to this Privacy Policy.