At our last company, ZITICITY, we did everything right. We built a great product. We signed 1,500 customers, hit $3M revenue in 18 months. We were flying.
But as we scaled, we hit a wall. We could only afford to give "white-glove" human attention to our top 20% of customers. The other 80% got treated like numbers. We sent them robotic emails. We ignored their context. We spammed them. They didn't churn because the product was bad. They churned because they felt invisible.
We learned the hard way that business has always been held back by a brutal trade-off: You can have scale, or you can have quality. You cannot have both.
We built Cust to destroy that trade-off.
We built the machine we wished we had. A machine that lets you scale customer attention.
Cust gives you a fleet of AI Retention Agents. These aren't chatbots. These are researchers.
- They see everything: they read every ticket, check every usage log, and remember every conversation.
- They understand nuance: you don't code them with "if/else" rules. You steer them with plain English. You simply tell them: "Find the customers who are quietly struggling and draft a plan to help them."
- They empower YOU: the Agent does the deep work - researching, drafting, and analyzing. You just review, approve, and execute.
This is the dawn of the Retention Engineer. A new role for people who refuse to be buried in admin. People who use plain English to steer a fleet of agents, allowing them to hold hundreds of meaningful, high-context relationships.
You can now give the "Enterprise Experience" to your entire customer base.
We couldn't save our last company. But we built Cust to save yours.
CEO & Co-Founder
CTO & Co-Founder
