The PostHog integration feeds product analytics events directly into Cust, giving Retention Agents real-time visibility into how customers use your product. Feature adoption, user engagement, and session data all become retention signals.
When a customer stops using the feature that made them buy, Cust knows about it. PostHog data powers proactive outreach before disengagement turns into churn.
Monitor which features each account uses and detect when adoption of key features declines.
Track individual user engagement within accounts to spot champion departure or power-user disengagement.
Use PostHog events as direct inputs to health scores - the more granular the data, the smarter the predictions.
Authenticate Cust with your PostHog project via API key - takes less than a minute.
Tell Cust which PostHog events represent meaningful engagement - logins, feature usage, key actions.
Product analytics data flows into health scores and Retention Agent research automatically.