Integrations/Mixpanel

Mixpanel

Product Analytics Event-level analytics powering smarter retention.

The Mixpanel integration gives Cust access to your event-level product analytics, turning user journeys and engagement data into actionable retention signals. Track adoption trends, measure feature stickiness, and flag engagement drops across your portfolio.

Cust combines Mixpanel's granular analytics with CRM and communication data to build the most complete picture of customer health possible.

What you get

Funnel Analysis

Track how customers progress through key workflows and flag accounts that are dropping off at critical steps.

Retention Curves

Use Mixpanel retention data to identify which engagement patterns predict long-term customer success.

Trend Detection

Spot gradual engagement declines before they become critical - Cust tracks trends, not just thresholds.

How it works

1

Connect Mixpanel

Provide your Mixpanel API credentials to give Cust read access to your project's event data.

2

Select tracked events

Choose which Mixpanel events and properties Cust should use for health scoring and research.

3

Insights activate

Mixpanel data enriches Retention Agent research and powers proactive engagement recommendations.

Ready to connect Mixpanel?

See how Cust uses Mixpanel data to keep more customers.

Book a Demo